Published in Dawn on September, 06, 2026
LAHORE’S cultural credence carries the weight of over 1,000 years of civilisational legacy. Studded with Mughal monuments, Sikh memorials and Sufi seats, the city was chosen as the Tourism and Cultural Capital for 2026 to 2027 by the Shanghai Cooperation Organisation. An annually rotating title among member states, the designation celebrates Pakistan’s historical bastion. A living collage of iconic architecture — the Walled City, Badshahi Mosque, Lahore Fort, Shalimar Gardens, Wazir Khan Mosque, Ranjit Singh’s Samadhi, Huzuri Bagh, and more — the metropolis has earned its place as a byword for opulence and syncretic values. The government must capitalise on this opportunity for global recognition. Our iconic remnants require an economic lifeline to unlock Lahore’s potential. But other interventions, too, are needed to transform the provincial capital into a fascinating tourist destination and help reshape negative perceptions of the country as a whole.
Unfortunately, negligence, decay and plunder of precious relics have hurt the country’s position in the world heritage arena. To make the most of the new tag, both effort and resolve must be visible on the ground. First, investment in a secure and organised tourism infrastructure, with accommodation, transport, and tour guides, is crucial for information and accessibility. Second, innovative marketing strategies must ensure that the world learns about the value of exploring Pakistan’s inheritance. Preservation of the past creates an environment that nurtures people-to-people contact and cultural diplomacy, while a heritage economy promises progress and opportunities for the people. In addition, restoration must be steered by science, specialisation and international collaborations for authenticity to stay intact. A tourism boom also forges strong bonds with other nations, which can be a shot in the arm for a fragile economy. Lastly, the time to unmask a lesser known Pakistan is now.
